ulta: the great return
As companies began returning to the office in 2021, ULTA wanted to tap into the conversation.
Knowing consumers would be shopping for their back-to-work looks, and that regencycore was allllll the rage, we pitched The Great Return, a social campaign heroing product that achieved the soft, dewy makeup look so we (because let’s be real, it’s all of us) could continue living out our 19th century fantasy in the office.
reels: regal makeup storytime
This isn’t your average makeup story time, this is a regal makeup story time that features beauty influencers creating that oh-so-dreamy look while putting a regal twist on classic office tropes.
