opi: nature strong

We were challenged with developing a campaign that positioned OPI’s new natural origin lacquer as the authority in long-wearing, natural polish knowing consumers often have to choose between natural and performance. This campaign included everything from the franchise name to email.

The creative strategy: a no-compromise natural origin nail lacquer–you can have vibrant, long-wearing nail color and good-for-you natural origin ingredients.

the shade names

paid social

organic

email

Ideas that didn’t make the cut…but should have