OPI Your Way

For OPI’s spring collection, we were challenged with creating a campaign around the viral DIY glaze trend. What transpired was a customizable palette you can paint and glaze. To bring it to life, we gave members of our nail community the palette and tasked them with DIYing their own unique looks to inspire OPI fans.

I was responsible for concepting the 360 campaign including the high level positioning, messaging strategy, and collection and shade names, and bringing the story to life across various deliverables on ecomm, social, VM, pack, and print.