tamara mellon: the icon boot

When Tamara Mellon relaunched their Icon boot with extended calf sizes, they wanted to turn up the volume on size inclusivity. Inspired by the brand’s use of the word “icon,” and the fact that they broke the mold, literally, I saw an opportunity to re-define what “icon” means in today’s society via a 360 campaign that honors authenticity and gives traditional standards a big F U.

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