opi: power of hue
After a year in lockdown, we were challenged with producing an uplifting summer 22 campaign targeted to gen z. Inspired by the full spectrum of color in the shade range, and gen z being the empowered generation that speaks up, marches the streets, and demands change, we transformed the palette into a summer mani-festo. Every shade made a statement through bold color and bold names, reminding consumers to express themselves fully. My work consisted of concepting the campaign concept, collection name, shade names, tagline, video storyboards, supporting content, and messaging strategy.
